CAROLINE COYLE CONSULTANCY

Systems & Communications for Sustainability in Tourism & Events + Freelance Business Support

 

T 020 8336 1502

M 07740 706629

E caroline@ccctourism.co.uk

Vision

 

Leadership

 

Transparency

 

Integrity

 

Inclusivity

 

Quality

 

Innovation

 

Values

 

 

Air QualityTransparency

"Tell me - I'll forget.

Show me - I may remember.

But involve me

and I'll understand."

 

Chinese Proverb

Communications

 

Effective communications lie at the heart of any successful strategy for sustainability, whether in gaining the support & commitment of staff, opening up channels for creativity & innovation, influencing suppliers, or reaching out to customers and other interested parties. 

 
 Stakeholder Engagement

Stakeholder engagement is a key principle of sustainability and is the process of communicating with those recognised as having a reasonable interest in an organisation's activities, be they staff, contractors, suppliers, investors, regulators or the local community.  It can offer a number of benefits: engaging with staff, for example, may be empowering, fosters commitment, and often reveals opportunities for innovation and efficiencies.

 

 Supply Chain

Tourism & events businesses typically operate within complex supply chains, making suppliers key to achieving sustainability.  Standards such as ISO 14001 & ISO 20121 require documented procedures to identify activities, products & services over which an organisation may be expected to have an influence through its supply chain management.  Engaging with suppliers builds trust & commitment and can lead to innovation in products & processes, resulting in unlooked for improvements & cost-savings.

 
 Marketing

Communicating achievements in sustainability is key to maximising the business benefits but it is important to avoid making claims that may mis-lead or deceive customers or other stakeholders in what is widely-recognised as 'greenwashing'.

 
 Reporting

Recognising the growing commercial significance of the triple bottom line accounting to investor, regulator & customer confidence, an increasing number of businesses are now including sustainability in their annual report.  Guidance is available from the Global Reporting Initiative, including an Events Industry Supplement .

 

For help in developing or implementing your communications strategy for sustainability, please contact me on:

 

T 020 8336 1502  /  M 07740 706629  /  E caroline@ccctourism.co.uk